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Recapture Leads with Retargeting
When a person visits your site, they may subscribe to your newsletter, create an account or make a purchase – or in many cases, do nothing. On average 98% of the visitors who browse your site will...
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Increase Sales Opportunities with Lead Nurturing Campaigns
Many B2B marketers dedicate time and money to lead generation. Whether you’re using online or offline marketing, from PPC campaigns to trade shows, your company wants to attract prospects. People who...
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4 Quick Tips for Improving Conversion Rates
Conversion rate optimization, or CRO, is something many B2B businesses focus on. Converting leads into customers is important and sales teams are always looking for ways they can increase their CRO. As...
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Accurate Timing Affects Email Marketing Success
In order to boost brand goals, make sure the timing of your email marketing campaigns is on point and on schedule. In a September StrongMail study, US marketers indicated that being able to ensure...
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B2B Businesses: Going Social During Natural Disasters
When phone lines go down, social media is one outlet many can turn to. As Hurricane Sandy hits the East Coast this week or earthquakes rock the West, social media and other marketing channels can prove...
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The Anatomy of Successful B2B Content Marketers
Content marketing is the talk of the town and it’s a slim chance your B2B marketing team hasn’t heard about how “Content is King.” Content marketing is the technique of creating and distributing...
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Gearing Up for Content Marketing in 2013
As the holidays and the end of 2012 approach, gearing up your marketing strategies for 2013 is important. Coming up with a 2103 marketing strategy is something many B2B businesses are focusing on in...
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B2B Marketing for Small Business Saturday
There’s Black Friday for in-store consumers, Cyber Monday for those who like to shop online, and in 2010, American Express started Small Business Saturday. Small Business Saturday is the day to...
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How to Set Online Marketing Budgets for 2013
2013 is just around the corner and budgets are being discussed. In a study by Webmarketing 123, 90% of marketers will increase or maintain SEO, PPC, and SMM marketing budgets in 2013. Whether you are...
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Budgeting for the Best: Offline Marketing in 2013
In part one of setting marketing budgets for 2013, we discussed online marketing. However, B2B businesses don’t just find success through online marketing strategies; offline marketing proves to be...
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Improve Lead Generation Results with Live Demos and Free Trials
While content marketing may be the talk of the town, it isn’t just about a blog or social media – especially when it comes to lead generation. B2B sales teams are finding success in other forms of...
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Brands Doing Societal Good Drive More Purchases
Think an engaging site and great customer service are the only factors customers take into consideration when making a purchase? Think again. Brands who contribute to their community and society drive...
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Top 8 Posts of the B2B Marketing Blog in 2012
We’ve had a great year and hope you have too. As you reflect on what your business has done well over the past twelve months, we want to share some of our most popular posts. From content marketing to...
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Business.com Media, Inc. Appoints Tony Uphoff as Chief Executive Officer
We’re happy to welcome a new leader to the executive team here at Business.com Media, Inc.. Today, we announced the appointment of Tony Uphoff as Chief Executive Officer and Director, effective...
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3 Ways to Tap into the B2B Buyer’s Behavior
Businesses and marketers are constantly looking for more ways to generate leads and market their company more effectively. A 2012 DemandGen survey polled more than 170 B2B buyers involved in the...
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The Art of the Follow-Up with Business Buyers
There’s a fine balance between a strategic B2B sales marketing plan and simply pounding the phones. DemandGen released The 2012 B2B Buyer Behavior Survey which indicates that business buyers want to...
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The 2013 B2B Marketing Outlook and 3 Questions to Consider
The outlook from B2B marketers is positive in 2013. The BtoB Online report, “Outlook 2013: Marketing Priorities & Plans,” found 49% of respondents planned to spend more this year, up from 40% in...
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Business.com Visits OMS San Diego 2013 and 3 Reasons Why You Should Too
This week San Diego is being taken over by marketers looking to learn more about digital marketing at the Online Marketing Summit. From digital commerce to more modern marketing strategies, OMS has a...
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Top 4 Content Marketing Takeaways From OMS San Diego
Business.com was all over the Online Marketing Summit in San Diego this year. Business.com exhibited at the show, attended a few keynotes and workshops, and connected with some impressive marketers. On...
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Lead Nurturing Through Scoring: Part I
More and more, prospects and business buyers are turning to online channels to conduct research before they make a purchase. From webinars and whitepapers to e-books and blogs, these buyers are...
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